innovation-obsession

The Innovation Obsession

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Forget the buzzword, what is true innovation? How should it be used and how does it affect our everyday lives? Harvey Briggs takes a critical look at how the concept of innovation is used today, and what it should be.
how-design-thinking-can-enrich-business-marketing-innovation

How Design Thinking Can Enrich Business and Marketing Innovation

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Design empowered innovation combines the best of right and left brain thinking. It has the capacity to deliver better ideas, with more relevance, realized earlier. By focusing on individuals, moments and journeys in ethnography, insights become deeper. By embracing chaos and play in brainstorms, creative teams can explore further.....
creating-breakthrough-products-from-hidden-needs

Why do Most Products Fail? 3 Techniques to Leverage Hidden Needs

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Many managers want their organizations to develop breakthrough products and ask their R&D departments to come up with the equivalent of the iPod or iPhone. Unfortunately, the reality is that product failure is more common than success. So what are the reasons for product failure and what steps can....
how-toaccelerate-open-innovation-initiatives-with-disruptive-technology

How to Accelerate Open Innovation Initiatives with Disruptive Technology

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Global companies focused on open innovation can accelerate corporate innovation strategies by partnering with a select set of early stage, disruptive technology providers. The result can accelerate open innovation initiatives to fulfill existing market needs or to access new market opportunities while leveraging intellectual resources from outside your....
5–Steps–to–Increase–Innovation–Skill–Sets

5 Steps to Increase Innovation Skill Sets

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"This company needs to be more innovative!" Sounds familiar, doesn't it? But what happens next? Because a true change in how innovative a company is must also reflect a change in the skills of employees that are related to innovation. Which, of course, begs the question: Is innovation a....
4–Key–Success–Factors–Enable–Higher–Return–on–Innovation

4 Key Success Factors That Can Enable a Higher Return on Innovation

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In a slow or no-growth environment, we know successful innovation is absolutely essential for companies to establish and maintain a competitive advantage. While that may be yesterday’s news, achieving it is hard work. How can you achieve high value from your innovation initiatives? In this....
case-study-collaboration-drives-innovation-in-emerging-economies

Case Study on How Collaboration Drives Innovation in Emerging Economies

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Collaboration is as much relevant to social innovation as it is for corporate houses for technology innovations. Collaboration, in fact, could provide added advantages with respect to the hidden culture related challenges & budgetary constraints when used for a social cause. In this article by Madhu Mani & Jayesh....